Let’s be honest—half the “blogs” out there are ghost towns. You click Blog, expecting helpful info, and land on a page with two posts from 2019 and a coming soon banner that’s been coming for five years. Not here.
This blog is live, and we’re working hard behind the scenes to make it worth your time.
If you’ve ever tried to research heat reflective paints online, you know how painful it is. Conflicting claims, vague promises, and manufacturers who throw around words like “insulating,” “cool,” and “advanced polymer membrane” as if that actually means something. Spoiler: it often doesn’t.
That’s why this blog exists.
We’re here to break it down—clearly, honestly, and with a bit of scepticism where it’s deserved. You’ll find:
- Breakdown articles explain key terms like SRI and emissivity, and explain why reflectant isn’t a word.
- Investigations into brands that are all talk and no data.
- Honest reviews from real users, and a few horror stories.
- Deep dives into products, technology, and manufacturer claims.
- Tools and guides to help you compare and choose paint without a sales rep breathing down your neck.
And yes, we’re actually writing all this ourselves. No outsourced filler, no AI sludge, no 600 words of SEO soup with zero value. If it’s not helpful, it doesn’t get published.
We’re also open to suggestions. If there’s a product you’re curious about, a claim you think sounds dodgy, or a question no one else seems to be answering—send it our way. We’ll dig into it, write about it, and add it to the blog.
We’re not here to sell you a brand. We’re here because this stuff matters. A lousy product doesn’t just waste your money—it can trap heat in your home, cost you more in power bills, or leave you repainting five years sooner than you should have.
So stay tuned. Bookmark this site. And check back soon—because the blog isn’t just “coming.” It’s coming together.